Basketball Infographic

March 2014 | This infographic was a fun way to connect two seemingly unrelated subjects: NCAA March Madness and trains. Translating the amount of food transported by Union Pacific into food at a basketball viewing party was a novel way to convey its vast scale in a way that is more readily appreciated by the general public.

I created personalized versions of this infographic for the different college basketball conferences within Union Pacific’s territory. These were shared via social media leading up to NCAA March Madness. Minus the map of the United States, I created each graphic element myself, which was a fun opportunity to sharpen my illustration skills. After finishing the web version,
I created a printer friendly version for those who wanted a hardcopy.