Magis Clinic Logo

Magis Clinic Logo

February 2016 | I was flattered when asked to create a logo for the Magic Clinic, a group of Creighton University Medical School and Pharmacy School students who serve the homeless and uninsured in Omaha. Since this logo was to be used for multiple applications, from both print and digital presentations to enamel pins and baseball caps, I had to be sure it would translate well at different sizes. With that in mind, I opted for a block serif typeface, and focused on including just the right level of detail in the Rod of Asclepius for it to be recognized without getting muddied.